(Last modified: May 1, 2015)



1.1         This Privacy Policy describes the personal information we collect through our websites,, RX,, and (the “Website(s)”), and how we collect and use it. The terms “we,” “us,” and “RxISK”  refer to Data Based Medicine Global Ltd, a corporation incorporated under the laws of the United Kingdom, and its affiliated companies.

1.2         We are committed to safeguarding the privacy of the Website’s visitors; this Privacy Policy sets out how we will treat your personal information.

1.3         Our websites uses cookies. By using the Websites and agreeing to this Privacy Policy, you consent to our use of cookies in accordance with the terms of this policy.

1.4         To use the core functionality of some of the Websites, you must first complete the registration form at the Website and agree to our Terms and Conditions. During registration you will be required to provide personal information such as your name and e-mail address.

What personal information do we collect?

2.1         We may collect, store, and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation);

(b) information relating to any transactions carried out between you and us on or in relation to this website;

(c) information that you provide to us for the purpose of registering with us;

(d) information that you provide to us for the purpose of subscribing to the Website services, email notifications, and/or newsletters;

(e) information you provide to us in the course of reporting a drug side effect; and

(f) any other information that you choose to send to us.


3.1         A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

3.2        We use both “session” cookies and “persistent” cookies on the Websites. We will use the session cookies to: keep track of you while you navigate the Website. We will use the persistent cookies to: enable the Website to recognize you when you visit.

3.3        Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

3.4        We use Google Analytics to analyze the use of the Websites. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to the Website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at:

3.5         Most browsers allow you to reject all cookies, while some browsers allow you to reject just third-party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools,” “Internet Options,” “Privacy,” and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including this one.

How we use personal information

4.1         Personal information submitted to us via this website may be used for the following purposes:

(a) administer the Websites;

(b) improve your browsing experience by personalizing the Websites;

(c) enable your use of the services available on the Websites;

(d) supply to you services via the Websites;

(e) process and provide reports to you, and to your healthcare provider if you authorize us to do so, in the form of a RxISK Report™ which shall provide you with a RxISK Score indicating how likely it is that you are experiencing a drug side effect;

(f) provide anonymized (non-personally identifiable) information regarding reported drug side effects to country health authorities if you authorize us to do so;

(g) aggregate the information users enter into anonymous data streams that researchers, regulators, insurers, pharmaceutical companies and others can analyze to pinpoint problems as early as possible

(h) send you general (non-marketing) communications;

(i) send you email notifications you have specifically requested;

(j) send you our newsletter relating to our activities, which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer wish to receive marketing communications);

(k) provide third parties with statistical information about our users – but this information will not be used to identify any individual user unless we become legally obligated to do so;

(l) deal with enquiries and complaints made by or about you relating to the Websites; and

(m) provide, through third parties, technical and customer support, perform tracking and reporting functions, conduct quality assurance testing, and provide other services in connection with the Websites. We may share information about you with them so that they can perform the services they are required to perform, but they are not permitted to use your personal information other than in accordance with this Privacy Policy.

4.2        If you are a doctor, pharmacist, other health care provider, relative, friend, or any other person who provides personal information about an individual in the course of reporting a drug side effect, you warrant and represent to us that you have the informed consent to do so from that individual and we shall treat that personal information the same as though it had been provided to us directly by that individual.

4.3        Where you submit personal information for public view on the Websites, we may provide it to a wider audience by sharing it (or portions of it) with third parties so that they can publish it on their own websites and media platforms.

4.4        We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing or for any other purpose not set out in this Privacy Policy.

4.5         If you need to correct, amend or delete submitted information that is inaccurate, please contact us at We will respond to your e-mail request within 5-7 business days.


5.1         We may disclose personal information about you to any of our employees, officers, agents, suppliers, or subcontractors insofar as reasonably necessary for the purposes as set out in this Privacy Policy.

5.2         In addition, we may disclose the personal information you provide:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to share information with our parent company, subsidiaries, joint ventures, or other companies under a common control that we may have now or in the future, in which case we will require them to honor this Privacy Policy. If another company acquires our company or all or substantially all of our assets, that company will possess your information, and will assume the rights and obligations with respect to that information as described in this Privacy Policy.

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

5.3         Except as provided in this Privacy Policy, we will not provide your information to third parties.

International data transfers

6.1         Information that we collect may be stored and processed in, and transferred between, any of the countries in which we operate in order to enable us to use the information in accordance with this Privacy Policy.

6.2        In addition, personal information you submit for publication on forums and user groups (but not information you provide when reporting a drug side effect) on the Websites will be published on the Internet and may be available, via the Internet, around the world. We cannot prevent the use or misuse of such information by others.

6.3        You expressly agree to such transfers of personal information.

Security of your personal information

7.1         We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.

7.2        We will store all the personal information you provide on our secure (password- and firewall-protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

7.3        Of course, data transmission over the Internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.

7.4        You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log into the website).

7.5         We regularly review our compliance with our Privacy Policy.

Privacy Policy amendments

8.1         We may update this Privacy Policy from time to time by posting a new version on the website. You should check this page occasionally to ensure you are happy with any changes. We may also notify you of changes to our Privacy Policy by email.

Your rights

9.1         You may instruct us to provide you with any personal information we hold about you.

Third-party websites

10.1     The Websites contain links to other websites. We are not responsible for the privacy policies or practices of third-party websites.

Updating information

11.1      Please let us know if the personal information we hold about you needs to be corrected or updated. When updating your personal information, we may ask you to verify your identity before we can act on your request.


12.1     If you have any questions about this Privacy Policy or our treatment of your personal information, please write to us by email to or by post to:

Privacy Officer
Data Based Medicine Global Ltd.
Department of Family Medicine
McMaster University
100 Main Street West, 3rd Floor
Hamilton ON L8P 1H6

Attn: Dr. Dee Mangin